is getting popular in Japan because of its own favor and healthfulness. From this trend, we thought that Korean traditional alcoholic drinks have enough possibility to popularize inthe world. Hence, we decided to hold hospitality event at hotel's dining room for leading figures of distribution industry in Japan at first. This event will be a stepping-stone to make Korea liquors' images go higher
inthe domestic medicinal wine market.
With such progression, starting with 2billion sales in 1994, the sales has increased over 100% every year, Kuksoondang achieved 91,4billion sales in 2000, and 110billion in 2004, accomplishing 5500% growth within 10 years. (Appendix 1) Also, since a lot of products benchmarking Baek Sae Joo are being launched, it quite obvious that Kuksoondang isthe leadi
for alcohol, Theliquor we call soju had been made. For dacades, soju has been a good friend of people. As time has been changed, there are plenty offoreign goods around Koreans. Especially forLiquor market there are strong competitors such as beers, whiskies and wines. For some reasons, Soju has been losing its portion of market. But still, soju is most important beverage in korea.
Every soj
of Soju consumers is ranged from 20s to 60s. But the largest group of consumer is 20s and 30s, and remarkable fact isincreasing of female alcohol consumers. Because oftheincrease inthe number of working women, women are drinking more and more every year. The number of women who are buying or drinking liquor has considerably increased. Researchers found that 60% ofKorean women are drinking mo
the market is shaped such way.
1) Releasing various kinds of new products
Among them, aimed at young consumers products containing fragrance (Flavored liquor) are diversely released as new products.
2) Distilled spirits and wine (sake, including traditional alcohol ) increase in sales
According tothe statistics ofThe Distilled Spirits Council in 2003, while the distilled spirits g
and side dishes, rice made from rice, barley, and shellfish is used as a main dish and side dish made from vegetables, sea cucumbers, fish, and beans. As a result, there are many signs of corrosion. Due tothe high production volume of grains, they were used for noodles, porridge, rice cakes, liquor, soy sauce, tofu, gluten, vegetables and food. Due tothe distinct climate differences in four sea
In other words, people tend to have more trust to big and well branded company. Second, people want no hangover. Before launching Bekseju, people just considered Yakju is just cheap and has low quality. Indeed it brought much hangover. So it is important to change customers’ thought about Yakju. Third, it has to be affordable. We don’t think whiskey andliquorare not the competitor of Yakju.
the company's situation is not good andthe market power will falling.
5. Characteristic of Market
- Best quality management
JINRO spares no efforts in making a product with the best quality, guided by the belief that customer support is obtained only through the best quality. Known for its technological strength in creating pure and clean taste as the true taste of distilled liquor using th
is made by fermenting a mixture of boiled rice and water.
It was originally quite popular among farmers.
Dongdongju is a drink very similar to makgeolli, and both are
popularly drunk with theKorean "pancakes" called pajeon.
*Developed by combining the method of champagne fermentation
which was the first trial in thisindustry.
*Maintains best taste and freshness for a long t
and site offering incentive, but they are going to up-grade the all the system at the world highest level. As part of this policy, they reduced corporate tax from 17.5% to 16.5%, personal income tax reduced 1% to 15%. On following they abolished wine tax and 0% tariff forthe all alcohol less than 30 degrees. It is definitely low rate compared to other country in OECD.
ECONOMY
Hong